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Launched in 1998,” Authorised Dealer partner Program” has been the most successful channel program in the Indian IT Channels. Over the years, TVS Electronics has established a credible track record in channel program management with 2547 Authorised Dealer Partners actively engaged in 363 towns.
Criteria for ADP Enrolment :
  • Customer Base among end-users
  • Customer Base among end-users
  • Potential monthly off-take from TVS-E
  • Sales Infrastructure and technical capability
  • Sales record of comparable product lines for the previous years
  • Reputation in Market and among customers
Appointment of ADP will be through TVS-E Area Sales Manager.
Roles and Responsibilities of ADPs :
Meet minimum performance standards
  • Achieving sales targets
  • Ensuring a minimum level of growth in TVS-E business
  • Ensuring a certain level of market promotion activities for TVS-E
End User Account development
  • Identification of potential customers in the allocated Area for the sales of TVS-E products
  • Improvement in the penetration of the TVS-E products in the allocated Area
  • Sustained sales & marketing efforts.
Sales Support offered by TVS-E :
  • Direct ADP Coverage from TVS-E Area Sales Manager
  • Joint Calls
      TVS-E Area Sales Manager or designated personnel shall assist the ADP in joint calling on the customers.
  • New Product Launch
      TVS-E shall be responsible for initial promotion of the product etc., training the ADPs’ personnel on the new product.
Marketing Support offered by TVS-E :
  • Certification
      On Completion of Appointment, process TVS-E will issue Certificate under “Authorised Dealer Partner Program”. The certificate will be valid for a period of one year.
  • Advertisement
      TVS-E shall assist the ADP in terms of nomination in the panel for advertisements released in the Area by TVS-E.
  • Literature (leaflets, etc)
      TVS-E shall provide to its ADP, promotion and advertising materials in form of Brochures, Leaflets, etc. Relevant Policy and procedure is enclosed.
  • Channel Training
      TVS-E shall concentrate on skill development in the ADP’s organisation, which shall consist of
    • Product knowledge
    • Marketing skills development
    • On the job workshops
  • Exhibitions/Road shows
      TVS-E shall directly participate in exhibitions and road shows and may allow joint participation by the ADPs. The respective Areas would pass on the leads thus generated to the ADPs.
  • Lead Generation programs
      TVS-E shall directly organise direct marketing programs aimed at generating leads for TVS-E products. The Call agents would forward leads to the ADPs in the concerned area. The ADPs are expected to carefully pursue these leads to favourable conclusion quickly and give comments to TVS-E.
  • Discounts
      The ADP shall be eligible for a sales Discount (normally fixed as percentage of sales) based on the achievement of target on a monthly basis.
  • Demonstration units
      Based on the performance of the respective ADP in the respective Area, TVS-E reserves the right to provide support for Demo products.
Authorised Dealer Partner – Different Categories :
  • Authorised Dealer Partner (ADP) :
      Authorised Dealer Partner for TVS-E in the specific town whose Sales out is 80% to End-user & 20% Resellers and whose major customer base is with Home, Small Establishments & Small & Medium enterprises
      • Products - FG + Supplies + iSupportPacks
      • Coverage - All India
      • Purchase Validity - From RDP & NDP
  • Authorised Dealer Partner - Premium :
      Authorised Dealer Partner for TVS-E in the specific town whose Sales out is 80% to End-user & 20% to Resellers and whose major customer base is with Medium & Large businesses
      • Products - FG + Supplies + iSupportPacks
      • Coverage - All India
      • Purchase Validity - From NDP
  • Authorised Dealer Partner –“Supplies” (ADP Supplies) :
    • SSP- Stationery Supplies Partner
        Profile: Wholesaler has access to min 50 stationary Shops
        Distribution Model: Cyclic Refill model
        Type of TVS-E products to be associated: Ribbons, Refills and support packs.
    • SSP- Stationery Supplies Partner
        Profile: Corporate/Institutional fulfilment of office supplies.
        Type of Customer: Banks/Medium and large enterprise/Govt Dept
        Distribution Model: Cyclic Refill model/Rate Contract/Rate Card
        Type of TVS-E products to be associated: Ribbons, Refills, Print heads and support packs.
    • TPM – Third Party Maintenance
        Profile: Servicing of All hardware Products.
        Type of Customer: Resellers, Small and medium offices
        Distribution Model: Onsite Repairs and collection through Service Centres
        Type of TVS-E products to be associated: Ribbons, Refills, Print heads and support packs.
UNIQUE PRIVILEGES FOR TVS-E AUTHORISED DEALER PARTNER ONLY :
  • TVS- E iScore Program:
      www.tvs-e.com/iscore
      Online Transaction Domain for TVS-E Authorized Dealer Partner. Win Exciting gifts in achieving the target signed off.

  • TVS- E iPoints Program :
      www.tvs-e.com/ipoints
      Online Loyalty Domain for TVS- E Authorized Dealer Partners Sales Executive. A unique and exciting reward based program that enables every Privilege Partner’s Sales Executive to pick up points every time he sells TVS-E products, he can then redeem the same for amazing gifts. TVS-E goes one-step ahead to help you to retain your best sales executives.

  • TVS-E Genuine for Sure:
      www.tvs-e.com/gfs
      Exclusive Program for TVS-E Authorized Dealer Partner – Supplies to Promote Genuine TVS-E Supplies. This is an exclusive program for partners Focused in Original Supplies Business.

  • TVS-E Channel Excellence Award :
      Awarded to partners who strive consistently for performance and growth on a yearly basis.