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News & Events |
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TVS GOLD Keyboard, now in Black |
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TVS Electronics market leaders in mechanical
keyboard segment have unveiled a new shade for
India's favourite Keyboards. TVS GOLD, now
available in Black colour is targeted at all
customers who are opting for black systems. With
this launch TVS-E expects to strengthen their
market share in this segment. TVS GOLD has
crossed a sale of more than 1.5 million
keyboards in India. Using high quality
mechanical switches, it last 5 times longer than
ordinary keyboards and ensure least fatigue to
the power user. It has wide compatibility that
offers performance that's par excellence. The
keyboard market in India is close to 35 lakh
units (IDC estimate for year 2004), out of which
mechanical keyboards share market for approx. 14
per cent. The company enjoys market leadership
in this segment with over 50 per cent market
hold. Priced competitively, it will be available
at over 1500 dealers across 300 towns. |
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