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TVS-E Bags `Most Popular Brand` Award for Keyboards |
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Customers opt for quality over price
Chennai based TVS Electronics, the largest
manufacturer of computer peripherals in India,
was awarded the "Most Popular Brand" in the
Keyboards category for TVS Champ keyboards and
TVS Gold keyboards for the year 2003 by Computer
Association of Eastern India (COMPASS), at a
function held at Kolkata.
COMPASS, an annual IT event, organized a 5-day
exhibition from 13th to 17th February 2004, for
all the channel partners in Kolkata. The theme
this year was "Access to the Digital World" and
the meet was attended by 400 dealers from the
entire eastern part of the country (West Bengal,
Orissa, Bihar, Jharkhand and North East). The
survey for the award was conducted by the
renowned market agency, IMRB.
Keyboards from TVS-E are known for their long
life, reliability and user friendliness. With
over 32000 TVS-E keyboards sold in the Eastern
India in the same year right from the TVS Gold
keyboards to TVS Champ keyboards, the award
proved that there was a definite brand loyalty
built by the customers for TVS-E keyboards due
to its uncompromising quality. Customers opting
for quality over price chose TVS-E keyboards.
According to Mr S. Narendran, GM Marketing, TVS
Electronics Limited, "We are highly honoured to
receive this award. Winning this award manifests
TVS-E's brand popularity with Indian users. It
also instils in us a tremendous desire to build
on that success and continually find new ways to
deliver value to our customers".
About Compass Awards 2004
Compass Awards 2004 is an IT Exhibition held on
an annual basis in India. This survey is
conducted by the renowned market agency IMRB.
The Awards are divided into two categories:
Awards for the Exhibitors / Participants of
COMPASS 2004 and Awards for the winners of IMRB
Survey 0f 2004. The COMPASS Awards 2003 provides
the channel partners and resellers from the
entire eastern part of the country (West Bengal,
Orissa, Bihar, Jharkhand and North East), an
opportunity to evaluate performances of the
Original Equipment Manufacturers, distributors
and their executives. |
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About TVS Electronics: |
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TVS Electronics Limited, a part of the 90-year-old
TVS Group is one the largest manufacturer of Computer
Peripherals in the country. The range of offerings
includes Products - Dot Matrix printers, Keyboards,
Printing Supplies, Transaction Solutions, and Point
of Sale Products (PoS).
TVS-E has a large distribution and service network,
which reaches over 450 towns across the country
with two National Distributors, more than 200 Regional
Distributors and over 3,000 Authorized Dealer Partners.
The Company has manufacturing facilities in Tumkur,
Chennai and Himachal Pradesh |
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